Market-oriented Logistic Service In Universities And Creation In Moral Education

To establish market-oriented logistic service in universities is to solve the problems, which form the "neck" of the bottle of the enlarged enrollment in universities and to accelerate the popularization of higher education. Therefore, it is a great change in the mode of management of schooling of higher education. The establishment of market-oriented logistic service in universities meets the need of higher education in socialist market economy, greatly relieves the conflicts between increased number of students and the lack of logistic facilities, and helps colleges and universities to provide high-quality service for the students and cultivate advanced talents and develop advanced science and technology.Market-oriented logistic service, as an important organic reform in higher education, has great impact on students. It endows with new embodiment the relationship between students and their schools, the mode of their thinking and conduct, and the relationship between students and the society. It results in the profound changes in both the interior conditions and the exterior environment for the moral education of higher education, and causes further transformation of college students from "campus beings" to "social beings". This transformation makes the moral education face not only challenges but also chances. Moral education, being age-bound and practical, must show the features of the age, adhere to the regularity, be creative and practical. Therefore, creation in moral education is the inevitable demand of market-oriented logistic service.Creative moral education in colleges and universities should be carried out in the social system. To provide creative moral education under the circumstances of market-oriented logistic service, there is a prerequisite to optimize both the social and campus environment, and to strengthen the students' self-education. Only in this environment can there be breakthrough in the content, form and agent of moral education. And only in this way can the validity of moral education be reinforced. The experience of Wuhan University in establishing market-oriented logistic service and creative moral education provides helpful inspiration.