Research On Influences Of City Sport Of Shanghai Tennis Masters Cup

In this paper,through the use of literature,logic analysis,interviews and observation for research. Contacting with the actual situation of the game,from the perspective of event organizers,through integration of the relevant information from the past Shanghai Tennis Masters Cup,the paper draw on the evaluation of the views and conclusions of the discussion on how to do well in market promotion. Some advices are given based on the problem,which contributes to give some positive reference,so as to give some helps to the organizers of Shanghai Tennis Masters Cup.The research adopted documentation research method, questionnaire investigation method as well as interview method. Additional, the questionnaire includes spectator questionnaire and expert questionnaire. The spectator questionnaire designed for current audience in Tennis Masters Cup intends to investigate the demographic composing of audience and the audience experience. The questionnaire was sent out for 286 pieces in all and was called back for 286 pieces. There was 282 pieces of effective questionnaire and the effective callback rate is 98.6 percent. The expert questionnaire was designed for validity test on spectator questionnaire. That was sent out for 10 pieces and wan called back for 10 pieces.In modern society, successfully holding huge sports events like Grand Slam, ATP, Tennis Masters Cup will exert a great influence on the development of the host city. It will remarkably promote the construction of the gymnasiums and stadiums facilities and professional sports teams of the host city, increase the sports population of the city, expand the operation experience of holding huge sports events, and improve the managerial level of such activities and sports culture of the host city, and promote the development of sports industry of the host city, thus promote the sports competitiveness of the host city in an all-round way.