Study On The External Sacial Capital Management Of Our University

Along with the increasing of university quantity, the competition between universities intensifies unceasingly. Our financial outlay for education cannot satisfy the need of the development of university. The universities start to seek for the external capital resources in order to be dominant in the competition.Overseas universities introduce the social capital to carry on the management to have the related successful case, but in our country it is not mature. In order to provide the theory for university introduce the social capital and to carry on the management, to construct suits the university development the social capital management theory.The relative reduction in state financial outlay for education and the special function of external social capital causes universities to introduce the social capital to carry on financing to become the inevitable tendency. The expansion of independent right to run school and the transformation universities external social relations make them to introduce possibly. At present, the origin of university funds get to diverse tendency. It explains that the university introduces the external social capital to be practical and feasible.The university introduces the external social capital may be realized by the form of receive the investment, debt and receive contribution. In the first aspect, the university may achieve it through establish university fund and origination university tech industry. In the second financing aspect, the university may use the indirect financing method with bank establishment new cooperation relations. It also can use the direct finance in the market, for example distributes the higher education bond, project financing (BOT and TOT). In the aspect of external social capital contribution, they should win over the alumnus and other organizations or individual contributing positively.After the introduction enters the university, university should carry on the management to these capitals to make them increase. This may carries on separately from property effective and cost active control. The increment capital may become the capital to university development, thus causes university to realize the sustainable development in the capital positive cycle.