A Study On Social Network Sites Popular Phenomenon In College Students And The Corresponding Guidelines

The creation and development of web take greatly change to our life, because of the advantage of web 2.0 technique,Virtual network is becoming the real reality network into our life. According to the latest research conducted by CNNIC in 2011,the number of Internet users in China has reached 457 million in the end of December of 2010.and at the same time the number of social networking sites user has reached 235 million, which has 59.18 million more than last year,51.4 percent of Internet user use it, which has 5.6 percent more than 2009.Social networking has rapid spread, because of the relation with the real world and comprehensive function, but there are problems also exist, as playing social networking games addiction or personal information security. College student are the most important user of social networking, they accept new things quickly, but they are psychological immaturity, so we have to study the characteristics of college student and social networking, for special ideological and political education.Network ideological and political education must keep up with the time, with the development of the network constantly advancing. Social networking has been used by many college student, because greatly function, really message and popular quickly. This paper analyses the characteristics of social networking sites, development course, the main function, comprehensively summarizes the characteristics of college students' social network on the social networking site. Study why social networking spread so quickly in college student, motivation and disadvantages. By analyses the advantage progress of network ideological and political education, and points out that the innovation of ideological and political education network shall be engaged in work. From university network ideological and political educators image of change, the ideological and political education object university network change of focus internet-based ideological and political education, university of content elements transformation internet-based ideological and political education mode and method of innovation, the ideological and political education environment university network optimization of five aspects, in order to put forward some countermeasures to the development of the network times, internet-based ideological and political education broaden the concept, aimed at social networking advances some effective solutions, hope to the internet-based ideological and political education develops the model significance.