The Construction Of Contemporary College Students' Values Under The Background Of Network Culture

With the rapid development of Internet technology, the Internet with its characteristics such as abundant resources, fast communication, strong interaction and wide coverage etc., has become the important channel for the contemporary college students to acquire knowledge and information. Dabbling in the internet culture via the Internet to get more and updated knowledge, has become a fashion that more and more college students pursue. As college students with high academic level, the network culture has a broad and profound effect on their study, life, value orientation and concept. The characteristics of the network culture, such as virtuality, openness, sharing, interaction, equality and so on, have exerted a positive effect and provided favorable conditions for the construction of college students'values. Meanwhile, the unbalanced and even wrong network information also impacts the ideal and faith of contemporary college students, changing the university students'thoughts and behavior, affecting the healthy growth of the contemporary college students, posing negative effects on college students'values. Facing the open, diversified network culture, the values of college students have been impacted and influenced by different culture traditions, concepts ,and lifestyles, making some college students'values variation and anomie easily. All these have brought serious challenges to the college ideological and political education work. Meanwhile, the widely application of the network technology, has expanded the space of the ideological and political education work, provided a new education means, and also brought new opportunities for the ideological and political education work. In the network culture's background, analyzing and researching of contemporary college students'values, preventing the network culture's negative effects, making better use of various aspects to construct scientific values, have become one of the important research topic among the university students'ideological and political education workers.College students are the builders and successors of the cause of socialism with Chinese characteristics. The comprehensive construction of well-off society and realizing socialistic modernization needs the participation of college students and the great revival of the Chinese nation needs college students to work hard. In the complicated network culture background, only by setting scientific values, can college students follow the trend of the times and realize their life values. On construction of the college students'values, which is an important academic question, this paper, beginning with the network culture, puts forward systematically the connotation of scientific values for college students, and expounds the approach of"government, school, family, student"four-in-one mode, to the construction of the college students'scientific values. The article includes four parts: Firstly, mainly through making a analysis in the connotation of the network culture and the college students'values, the author points out the meaning of building the value of college students under the influence of the Internet culture; Secondly, combining the influence of network culture on contemporary college students'values with the situation of the contemporary university students values, the author analyses the network culture's positive impact and negative influence on college students. Thirdly, the author expounds the content of values of contemporary college students in network culture's background, emphasizing that the socialist core values are the contents of scientific values of college students today; Fourthly, the author puts forward the approach of the construction of college students'scientific values in the network culture's background. Integrated with the government, school, family and the students'responsibility of all aspects, the author puts forward the ways of the construction of the undergraduates'values.