Study On Current Situation And Development Countermeasures Of Martial Arts Schools (Associations) In Langfang

Martial arts schools (associations), the general term of all kinds of martial arts social groups including all kinds of profit (or non profit) martial arts schools, boxing club (training stations and individual boxing associations) etc., are established by the private voluntary organizations, examined approved and put on record by local related authorities, whose principal goal is enhancing the spreading of Chinese martial arts, teaching martial arts theory, training martial arts skills, serving for the public fitness.Langfang is one of the cities where martial arts activities are very popular, whose subordinate county Wen'an is a famous "martial arts village" in China where the main sports event is traditional martial arts. At the end of 1990s, there are nearly 70 various types of martial arts schools (associations) in Langfang, but since the beginning of this century, many of the martial arts schools (associations) have been closed down. According to the statistics of Langfang Municipal Sports Bureau in 2007, only over 20 martial arts schools exist which are rather small, and most of them are barely maintained. Martial arts schools (associations) in Langfang is a good representative of the research object.Martial arts schools (club) are important areas for inheriting martial arts culture and developing martial arts industry. Solving the existing problems is meaningful for development of martial arts business. and based on this, puts forward the corresponding solution to this study is important to solve the problem which not only provide guidance and assistance for martial arts heritage and industrial development in this city but also provide experience for other cities in Hebei Province, and provide frame of reference for the policy-making departments to make relative policies.Martial arts schools in Langfang are the research object, including the owner, coaches, and students, clustering stratified random sampling. In order to completely reflect the overall situation, the study samples are based on 50% samples of the recorded martial arts schools in Langfang Sports Bureau.Literature data, interview survey, questionnaire, statistics, logical analysis, comparative analysis and other research methods are used in this paper. The management, teaching, teachers and students of the Martial Arts schools are studied, corresponding measures are suggested and the study results are as follows:1. Private martial arts schools have a long history in Langfang, which play an important role in the development of Chinese martial arts and public fitness services. Under the supervision of related departments the existing martial arts schools (associations) are all examined, approved, put on records and developing gradually towards standardized and orderly direction.2, Martial arts schools (associations) mainly located in economically developed urban areas and towns, of which 86% are profitable. Their scale is generally small, having the current average of 62 students per school, whose investment is among 50 to 100 thousand.3. The owner is an individual or a private partnership of local men, average age 44 years, mostly below secondary education, low level educated, and lack of modern management concepts, obtaining funds from membership fees and enrolling new students by sending out publicity materials and existing students'referrals, taking a single business model.4. The quality of coaches is rather low. 95% of the coaches only have the specialist qualifications even below. 92% don not have the coach professional titles; 52% have not received induction training. Low quality of coaches influenced the teaching and training effectiveness and quality in those martial arts schools (associations).5. Members of the martial arts schools mainly come from the local resident population of the region, including students, state civil servants, workers, retirees and other sectors, youngsters as the main, more men than women (7.5:2.5), whose motivation is to enhance health, improve self-cultivation and self-defense ability.6. Traditional boxing and armed routine are the main courses in martial arts schools generally taught in the morning and evening. Most of the martial arts schools divide students into different classes on their health level.7. The main factors of restricting the development of martial arts schools (associations) in Langfang are: the lagging management ideas, a single business model, the overall low qualified coaches, the unreasonable curriculum, inadequate managerial personnel, and the implementation of management systems. 8. Solution: First, learn the management experience from successful Taekwondo schools and take commercial business model. Second, the managers should change their management ideas and marketing strategy, establish a business management philosophy "market as the guide, customer-focused, quality service for the purpose ", reaching the marketing mix by 7P theory. Third, by strengthening training and management coaching team, adjust the curriculum, enrich the teaching contents, and strengthen administrative supervision etc. to improve service quality.