Analysis On Status Quo And Development Trend Of Health Club In Ningbo

As the economic reforms mature, social economic value grows rapidly in China. As a result, health clubs become common to people's daily life and has caught on. Ningbo, being one of the key economic centers in the Yangze River Delta, has an edge not only on economic development but also on cultural and sports. After the global financial downturn, nonetheless, health clubs still develop at a high speed in Ningbo. This paper made a research on 12 commercial health clubs in Ningbo of differentiated scales and operating structures, delivered questionnaire to club managers, training coaches and customers, interviewed experts, and then through references, logical analysis and other research methods, examined the existing condition of operation of fitness clubs in Ningbo from four aspects. Finally come the research results as follows:1. The operation state of health clubs in Ningbo is basically sound and yet possesses great potential for improvement.2. Chain stores dominate the market while independent businesses stay at a disadvantage; large and medium sized health clubs keep trending up; generally they are fully equipped yet the facilities turn out convergent.3. There are few versatile managers of health clubs competitive in both business operation and fitness knowledge; coaches are mainly professional and all-around; Membership advisers face heavy workload and unstable salary, and thus clubs find it difficult to have set staff.4. Customers are highly satisfied with the effect after physical training in health clubs; key factors hinder customers'participating in exercising include tight work schedule and short of free time.5. The fitness business in Ningbo bears a harsh competition and results in the decrease in profits while the cost of operation of these clubs is comparatively high, with rent, power and payroll payment taking a considerable part of that. Suggestions: 1. Find out the target market and work out the optimal managing strategies;2. Offer customers with quality service in seeking long-term cooperation;3. Promote the "benefit-centered" service concept.4. Strengthen human resources management and enhance the competence of managers and coaches.