The Study On The Evaluation Of Service Quanlity And The Countermeasures For Improving In Commercial Health Club In Wuhan

With the development of service marketing, more and more enterprises emphasize service quality. From the perspective of service quality, this paper has introduced the concept of service quality as well as the dimensions and evaluation methods, which lay the groundwork for the evaluation of service quality. It also has analyzed the status of commercial health club in Wuhan, from which it has concluded that the service quality is the key factor which influences the development of commercial health club in Wuhan. Therefore, base on the QUEST model, this paper has done research on the service quality of commercial health club in Wuhan by analyzing some demonstrations, and it has found some problem existing in the service quality of commercial health club in Wuhan through the mean and variance analysis on the data. At last, it has given some countermeasures for improving the service quality of commercial health club in Wuhan. The main research results are as follow:1,No matter on the aspect of amount or the decoration of the club, the commercial health club in Wuhan has got a great progress after more than ten years,but the service quality has been the key point for the further development of the commercial health club in Wuhan.2,Through the analysis to the service quality of commercial health club in Wuhan, it can get the conclusion that the customer is not satisfied with the service quality in the health club whose price is too high; The health club is not familiar with the consumer psychology; The club lack of coach and the coach in the club is not professional; The channel and the method of marketing is backward; The whole industry of physical fitness do not pay much attention on the service quality and lack of the continued improvement for the hardware in health club.3,In order to promote the development of commercial health club in Wuhan , to heighten the payoff level of commercial health club and to increase the satisfaction of customer, the government should establish some rule of law, policy and measure to improve the development of the commercial health club; The guild and the standard of service should be set up to make the market of club be normal; The health club should improve it's hardware ,and should build up the conception of service in order to establish the culture of service; The club also should emphasize the research about the consumer psychology in order to cater for the different requirement from different consumer groups.4,The data which is used in this paper is only analyzed respectively according to the aspect of development level and the items that the health club has, it is not objective and comprehensive by only using this evaluation system, therefore, this evaluation system should be improved in the future study about the grade assessment , especially in the aspect of feasibility and dependability.