A Study On Anti-dilution Protection Of Well-known Trademark

The conception of trademark dilution to be that: The act of reducing and blurring identification and distinctiveness of well-known trademark with the result of impairing or tarnishing the reputation of business. Well-known trademark dilution can be divided into three categories: blurring, vilifying and degeneracy.Because of great commercial value and advertising effect it holds, well-known trademark has become the target of dilution. The act will cause the reducing, or even losing of identification, distinctiveness and goodwill of the trademark. It can do harm to the trademark holder and the whole society. The adoption of the trademark dilution act out with the theory of comparative legislation and that our well-known trade mark of the anti-dilution protection inadequate and wrong, and made the corresponding recommendations for improvements.The main elements of the article involves: an overview of trade mark dilution, trademark dilution and famous trademarks, trademark dilution abroad on the legislative situation, our anti-dilution protection for famous trademarks and inadequate legislation, improve our trademark anti-dilution protection thinking.The first part of the article is a theory analysis on the concept, origin of trademark dilution and anti-dilution, and the nature, composition elements, target, performance and hazards of the trademark dilution.The qualities of trademark dilution are as follows: the act of encroaches on the trademark rights, inveigling the consumer and the public, improper-competed, an...