Study On The Business Strategy Of China No.18 Metallurgical Construction Co.

This thesis takes the business strategy of the China No.18 Metallurgical Construction Co. as research object, utilizes relative theories of strategy management comprehensively, adopt the method that combines fixed quality and fixed quantity, analyze and research the choices of strategic plans and countermeasures which should be applied to the corporation. Firstly, I put forward the main existing problems of the corporation strategy management at present, briefly introduces theoretic development and present situation of strategy management, the main analysis methods and relative theories applied in this thesis. On the basis of analyzing the factors of external environments and internal conditions, I make clear about the strengths, weaknesses, opportunities and threats of the corporation. Through the analysis of SWOT matrix, I have found many strategic plans can be chosen and finally concluded three reserved plans. In the process of evaluating and choosing the best reserved strategic plans, I adopt the method of AHP in order to make the final plan more rational, scientific, and suitable. At the end of the thesis, I will pose a series of the measures and countermeasures that should be adopted of the best strategic plans.