The Strategy Establishment Of Yishengtang Health Care Products Company

Yishengtang Corporation is a private enterprise, and is in the market economy environment to establish and develop.The thesis describes a businessing and development of Yishengtang Corporation firstly, and the establishment of its strategy , the point describes the company subdividing of market, namely Look for the market fixed position from the market blind side, open the market, and complete the funds's backlog, and pass through the crisis of the market, and gradually develop with strengthen and get up.The thesis proceeds detailed introduction of the strategy about Yishengtang Corporation primevally, among them introduction about human resource, finance, product development etc.There is the place of the success of Yishengtang Corporation about establishment of enterprise strategy here, namely main thoughtful of solution choice with the new property to increase point, establish fixed position and strategy target enactment.At the same time the thesis also speaks of the company's some problems and lack, if establish development, management system etc..On the foundation of the above material, the whole thesis is from the Yishengtang Corporation inside exterior environment resources) analysis, among them its internal resources of detailed analysis , and each resources realm, such as the real object resources, human resource, finance resources , immaterial assets. The thesis analyzed core competition ability of Yishengtang Corporation, and combine the outside environment of its internal circumstance to establish strategy and practice.Finally, on the foundation about the analysis of the company's worth, combine fixed position of its strategy e and the company's SWOT, bring up Yishengtang Corporation's right strategy choice.