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Designning The Program Of Meijia's Corporate Culture Construction

Posted on:2006-11-24Degree:MasterType:Thesis
Country:ChinaCandidate:J J HuFull Text:PDF
GTID:2166360155455166Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the development of knowledge economy, the corporate culture is playing an more and more important even key role in the rision and declination of enterprises. The competition between enterprises in the 21st century is also the competition of the corporate culture. The domestic business circles are longing for there could be more successful cases which based on the real nation's conditions to be drawn lessons from while realizing the importance of corporate culture profoundly.This article firstly defines the definition of the corporate culture adopted and it's composition, and is based on corporate culture theory.After carrying on concrete in-depth analysis to Meijia company's corporate culture construction conditions, this article introduced Meijia company's cultural construction program it's plan to bring into effect. This article offers us a vivid example of corporate cultural construction.The article has introduced the corporate culture theory and it's research present situation, it also introduced the world-famous Wal-mart Company's corporate culture and Huaxi Hope Group's corporate culture.This article is focused on designning the program of corporate culture construction based on profound analysis of Meijia company's single conditions. Finally, the article has introduced notices which should pay attention to in implementation of corporate culture construction .Meijia company's corporate culture construction practices are of great sense for those companies in similar conditions to construct their corporate culture.
Keywords/Search Tags:Corporate culture, Corporate culture construction
PDF Full Text Request
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