The Chinese Furniture Business Product Strategy Research

The Chinese furniture profession is now in the second stage of the life cycle named growth period. In the last decade the Chinese furniture profession experienced the first high-speed development which wasdominated by the extension of quantity and built up a industrial systemwhich was in line with the national development. The products can meet the basic needs of the economic development and people' s living. In thecoming five to ten years, with the rapid development of the domestic economy, the steady improvement of people' s living and the boomingneeds from the international market, the Chinese furniture profession will be in the second high-speed development period in which the improvement of quality will replace the extension of quantity to playthe main role.The 21 century brings many chances to design. We are in a society for change. Design takes a special role to guide the change. The business is a realm that raises the speed and efficiencies. Product is transferring from the merchandise conversion to service, from the practical device conversion to experience personally. Being designers, we will redefine the value of the product, concentrating on the development of product experience with originality .The consumer is looking for the meaning in the daily used products and the product without meaning will not satisfy them. Products from conception to the market must go throughseveral steps( concept formation the - development and designthe-manufacturing the-usage), but what determines theproduct' s competitive ability is the design stage of the conceptformation, development; It is proved that the supplier and customers arealso creative sources of the products. I discover:(1)The furniture the new product development that like blends the furniture shape and furnitures to produce the technique, and contact the value and life styles of the furniture target customer;(2)The creates the method of a good furniture product, ising also a...