Research On Company A's Feasibility Entering The Instant Noodle Industry

Research on Company A's feasibility entering the instant noodle industry is the intention of this paper. Company A is the best strong one in the wine industry. It began to implement the strategy of diversified, afer strengthening it's superiority in the wine industry. Company A hope to exploit the other industry and cultivate the new mainstay of the Company's economy by the diversified strategy. Entering instant noodle industry is a new diversified purpose of Company A. The paper begins with an analysis and on current situation of instant noodle industry by data statistics and Boston Matrix, point out the instant noodle industry without a fearful attraction. Then the paper makes an analysis and comments on instant noodle industry's external environment and its status in competition. The Five Competitive Force Model by Porter and EFE Matrix are involved. It is pointed out that Company A enjoys the quickly increasing consumption, the continual increasing instant noodle consumption, the pace of life becoming rapid, etc. But it also potentially hindered by the competition of competitors in instant noodle industry turning worse and the conformity trend of supply chain and the concept's variety of consumption and the continuous increasing consumer's competence of negotiation, etc. The related evaluation leads to a conclusion that the instant noodle industry is a field more threats than opportunities to Company A. With the results of the experts survey and the discussion under KSFs, six key success factors are worked out, scale advantage, the ability of HRM, the ability of the total cost control, the...