An Exploitation Of Kelon Corp. On The Refrigerating Consumer Appliances Market In Chaoan District Of Guangdong

Rural market of china is expected to be a new profit growth point that can not be ignored by Chinese enterprises in coming years. In the paper the writer is trying to find out consuming features of Chinese farmers and provide marketing strategic basis for exploitation of rural market by refrigerating family appliance enterprises. Impacts on farmers'consuming psychology and requirements are firstly concluded, functions of which to farmers'consuming structure and behavior are analyzed then. On such basis general approaches to exploit rural market is discussed from the point of marketing combination. Production investment and building consumption are key analysis points of the paper, which are two major inhibiting factors for farmers on consumption though there are many factors affecting the market...