The Research Of Service Marketing Strategy Based On Major Channels Of Telecommunication Market In Hechi

AH the concepts of service carry out by their property though its large number. Service has characteristics such as intangibility, inseparability, non for storage, hard to standardize and so on. In our country, the research of service and its marketing work started late and there are few achievements. The telecommunication industry has just transited from monopolization to competition. So its service marketing research is also a new topic.The telecommunication industry is a servicing business,and service is a eternal topic. Along with competition turning worse, the marketing work of market service will be more and more important. And completing the service marketing must be done throught certain channels. Whether the service marketing channels can being builded up and producing results is the key to the enterprises of telecommunication industry becoming stronger. By researching , subdividing the customers of HeChi Telecom and inquiring into the...