A Research On The Operation Mode Of The Tourism Cultural Marketing

Since the physical civilization has developed to a relative high level, people begin to think more of the satisfaction of individuality and mentality. In tourism industry, the competition of products lies in their "individualized, specialized and excelsior" cultural brand strategy. According to the new trend in world tourism industry, the cultural meaning of tourism product has become more and more important. For this background, tourism cultural marketing formed as a brandnew mode for tourism marketing and received widely concerns from the academic fields. On the principle of the Cultural Marketing, the paper attempts to relate the status of tourism industry with it, and creates some innovative marketing modes to produce more value for tourism product.This paper puts forward the core idea of tourism cultural marketing, that is, on the basis of perfect tourism cultural experience, pursuing the maximum value of the tourism product and the top satisfactory of tourists at the same time.The main framework of the paper consists:(l)The evolvement of the tourism cultural marketing(2)The basic theory for the tourism cultural marketing(3)The four operational modes for the tourism cultural marketing(4)The key steps in the process of tourism cultural marketing(5)A case study...