Study On Expliotation Of University Tourism

The article defines university tourism and takes university tourism of Spring-Autumn War period and Academy of classical Learning in Song dynasty for example, tracing back to the history of university tourism. On the basis of analysis of current situation, characters and feasibility of university tourism,the article makes a systematic study of Chinese university tourism by studying problem in the exploitation of universities tourism and finally Put forward the countermeasures of university tourism exploitation. The full article is divided into four chapters altogether. The first chapter is a survey,consisting of definition of university tourism, background of a selected title,the theory meaning and realistic meaning of study,status quo of academic study. The second chapter traces back to the history of university tourism, taking university tourism of Spring-Autumn War period and Academy of classical Learning in Song dynasty for example. The third chapter studies the contemporary university tourism. First of all, it analyses the development of contemporary university tourism; Secondly,it analyses its features; Thirdly,it analyses the necessity of university tourism exploitation from four aspects; Finally , it analyses the feasibility of exploitation of university tourism from originating place and destination. it concludes that the exploitation of university tourism is feasible. The fourth chapter is the core of this article, this part studies exploitation of Chinese university tourism. First of all, according to the fact of university tourism,it analyses present existing problems in exploitation of university tourism from originating place and destination. Secondly, it puts forward the countermeasures of exploitation of university tourism.