Beijing PAN Company System R&D Development Strategy Research

Beijing PAN Measurement & Control Co. Ltd.(PAN) is a high tech company which is professionally dedicated to application of measurement and control technology, one of whose major business has been the sales of products as a key agent of American NATINS company in China since its founding. With the development of PAN's business and the changing of its external environment, system development is becoming more and more imperative as a PAN's business opportunity. So, the strategy of system development has turned into a No. 1 critical question of development strategy which the PAN's management level is facing now. This paper consists of 6 chapters. Based on the author's industry knowledge and his working experience in PAN, he made a detailed analysis of PAN from different angles: Chapter 1 contains the introduction of business overview of PAN and the present situation of PAN's system development. And the PAN's long strategic vision for PAN's system development—to be the provider of top measurement & control application system—is provided, and then the strategic intent is formed and the strategic mission is also developed for PAN's system development, based on the PAN's current capabilities of system development and combined with talks from PAN's top management level. Chapters 2 and 3 analyze the PAN's internal and external environment. Resulting from this detailed analysis by key success factor method is the finding of 3 most critical opportunities and threat factors for external environment, respectively and 3 strongest and weakest factors for internal...