| The arctic researches the topic of civilian-run enterprise cultural construction, analyzes some main problems, including its content, means, steps and strategy. The arctic is divided into 5 chapters. Chapter 1 is a prologue. It gives the definition of civilian-run enterprise and talks about its development as well as corporation culture. It also analyzes the importance of private corporation cultural development. Chapter2 studies the present condition of private corporation culture. Firstly, it talks about the developed process of civilian-run enterprise culture. Secondly it analyzes the present condition of private corporation culture, finding its problems. Thirdly, it researches its characteristics, advantages and disadvantages. Chapter3 is concerned on the ways and the steps of private corporation cultural construction. It studies the theories and the practicing system, then it explains the content and ways from three aspects, spirit, system, material. Finally it provides readers with a case in order to make them understand the ways and the steps of private... |
