Well-known Trademark Anti-dilution Protection Research In Network Environment

In the background of global economic integration, the well-known trademark for an enterprise or a nation is very important. To some extent it has become an important indicator a country's competitiveness of economic strength, so well-known trademark law trademark protection has been a hot issue in the concern, while well-known trademark dilution is different from traditional trademark infringement of a trademark infringement. Trademark infringement, as a new one, more and more aroused concerns, scholars have made a preliminary study on the theory, but with the rapid development of Internet and e-business, trademark dilution theory is faced with some new challenges. Through the identification of well-known trademark dilution, the analysis and interpretation of well-known trademark legal regulation in developed personality states, this assay proposes to improve our well-known trademarks Dilution to relief mechanisms and legislation level.The first part is to describe the origin and personality characteristics of well-known trademark dilution, which offers a relatively understanding of the basis of trademark dilution, thereby laying the groundwork for the later to the theme.The second part is the in-depth analysis of the network identification of trademark dilution under the network background, mainly from three aspects, to provide theoretical support for the following anti-dilution protection of well-known trademark dilution under the network environment.The third part mainly through the comparison well-known trademark dilution under network background of China with that of foreign at a legal level, especially the related American legal system, in order to find out the inadequacies of well-known trademark dilution law in China, than make sure the latter proposes are to the point.The fourth part is the relief mechanism and analysis of the anti-dilution protection of well-known trademarks under network environment. Mainly from the traditional anti-dilution protection mechanism and a new type of relief mechanism to demonstrate what appropriate measures should be taken to protect well-known trademark form being diluted.The fifth part is the core and the practical meaning of this assay, mainly centering on offering concrete and feasible measures and suggestions for the well-known trademarks to weaken the inadequacies of well-known trademark dilution law in China...