Research On The New Thinking Of Transnational Operation Of Chinese Private-owed Enterprises

Since reform and opening-up and China joining WTO, the private economy of our country has been a dark horse and obtained the achievement of world interest. In order to reply "starting an undertaking for the third time", seek greater break-through, make big and powerful, Chinese private-owed Enterprises is planning to realize transnational operation actively. But because of some particularities of private-owed enterprises themselves and environment, there are a lot of problems urgently to be solved while carrying on transnational operation. There is actually a little transnational research of Chinese private-owed Enterprises at present, it is impractical to imitate experience machinery, and Chinese private-owed enterprises' transnational operation calls the new train of thought and new method. This thesis takes method of positive research mainly, quotes a large number of investigation statistics and instance recently, from the definition of the Chinese private-owed enterprises, the policy develops and sets out with the development characteristic, on the basis of combining relevant theories and analyzing the current situation , advantages and obstacles of Chinese private-owed enterprises, etc.. Having explained their transnational basic tactics and mode selection, the exploration put forward the effective shortcuts to the transnational operation finally. Include the scheme that "annexing and transforming the brand" to the large-scale private-owed enterprises, the scheme of "establish the overseas industrialized country" to medium and small ones and it is suitable for the different enterprises that "drawing support from Chinese businessmen's network". The thesis aims at supplying certain reference meanings to the Chinese private-owed enterprises in transnational operation.