The Research On Localization Tactics Of China's Overseas Enterprises

In recent years, with the rapid development of the economic globlization, the world famous MNCs (Multinational Corporations) carry out localization tactics on the product's manufacture and brand, talent resources, management, capital application, research and development etc, to make full use of the local resources, occupy the international markets quickly, and decrease the management risks. At last the MNCs enhance the competitive force and the local continuous growing capability, gain the maximal overseas profits. Therefor, the localization tactics have been some great thinking with which the MNCs develop and occupy the overseas markets.Under the new situation of the economic globlization, China's joining WTO and the building of China-Southeast Asia Allies Free-trade Area, our enterprises have new opportunities to walk out of doors. And with the push of our enterprises' internationalization, it's inevitable for us to face the problem how to operate the localization tactics to enhance our competition. The article starts by studying thereasons and theory bases of localization, researchs the localization tacticsof the famous MNCs and Haier company, and points out that China's enterprises should carry out the localization tactics. At the same time, the article builds our localization tactics system, puts forward serial solutions. The article maintains that our enterprises can solve the problems well on capital, technique, talent and brand etc, to strengthen our overseas competition by carrying out the localization tactics.The article is to research profoundly into the localization tactics of China's overseas enterprises by using the methods of both theoretical analysis and positive analysis, both macroscopic analysis and microcosmic analysis, and by using the method of qualitative analysis .