The Development Mode Of Real Estate Enterprises In Small And Medium-Sized Cities

The real estate is a kind of rare resources, an important factor of production and a necessary for life. It's also one most concrete property pattern that people pay most attention to and cherish most. Real estate enterprises engage in the land and house developing and constructing and they are economic organizations engaging in the exchange of commodities of the real estate in the real estate market.The development mode is the key competitiveness of real estate enterprises. Mode, is generally interpreted as the standard form of the things. Real estate enterprises should pay attention to and study the development mode of their companies, that can not only benefit the benign growth of the whole real estate but also favor each enterprise's own economic interests.According to the present actual conditions, it is a key problem for every real estate enterprise of the present stage to take one suitable road for China's actual conditions and Chinese market of the real estate. According to the research of the international range, enterprises of long life have four characteristics: organizations of studying forms, innovating constantly, management dealt with a hierarchical system, having outstanding corporate cultures. In this thesis there are outstanding enterprises. For example, Vanke, Sunco, Cohl and Hopson etc., they all have developed for more than 10 years. We can draw lessons from studying their development modes. There must be innumerable vitality in an advanced development mode.According to the investigation, with the arrival of totally individualized era of house consumption, the developing trend of real estate companies is specialization, on scale, expansion along the industry value chain, focus on the management of investment. So the market-driven organization is the developing direction of real estate enterprises, too. We should find out the driving course of the market progressively and adjust the strategic objectives under the guidance of markets. Market-driven organizations will become more valuable and their advantages will be more and more obvious in such daily changeful and developing fast and fathomed difficultly market environment.Market-driven organizations, this kind of enterprises can keep the leading position among competitors and make the next decision by means of the information fed back by the markets and set their decisions rooted in markets. They aren't like the internal orientation enterprises that excavate values in their internal activities and take it as the emphasis of management. Market-driven enterprises place an eye on the value chain of the external customers and manage to discover and fulfill these values according to the activity cycles of the customers. In the meantime they connect the value chain of customers with that of internal enterprises and that of collaborating mates. Thus they form the integral value chain of the space enterprises. This kind of enterprises can perceive the changes of the customers' demands and integrate their internal and external resources in order to adapt themselves to the market changes. They have strong rival abilities.It is of great advantage for the project company developing on strange lands to find the suitable cities or areas and find suitable development mode. We study the development mode,and we pay close attention to the small and medium-sized cities in developing China. We are looking for the new mode which is suitable for the actual conditions of Chinese real estate market. Then future real estate enterprises will have stronger competitiveness, they can become bigger and more powerful in the international macroscopic market and under the WTO rules.