In the past few years, the real estate of our country was developed rapidly, solved urban most residents' housing problem. It makes great contribution for the development of national economy and has grown into the pillar industry of national economy.The achievement that the real estate of our country obtains is enormous, but it's booming is exposing a lot of questions. For example, the real estate market is still unripe and imperfect, the structure of real estate market is unreasonable, enterprise behavior is unstandard etc. Real estate market performance remains to improve. This text using the research approach of "market - behavior - performance" of industrial organization theory examines the structure and performance of real estate market of our country deeply.Chapter two of this paper analyzes the concentration degree of real estate market mainly, enterprises produce scale merit, resource utilization ratio, products difference etc. The development of real estate of our country is still at extensive operation stage.Enterprise's market behavior in chapter three has mainly discussed the price strategies of enterprises and unpriced strategies. The analysis result points out that enterprise's grouping and scale are directions of development of real estate.In chapter four, at first, this paper confirms enormous progress has been made in our country real estate market during these years. Then, I research the current situation of performance of real estate market of our country and analyze many great problems existing in our real estate market. At last, I put forward the method of improving the market performance in terms of government and enterprise. |