Study On The Development Strategy Of Chinese Online Game Industry

With the rapid development of Internet, Chinese online game has turnedinto a gigantic industry which is not only become the saviour of the Internet butalso bring huge economic profit to the correlative ones. But owing to theconditionality of the traditional concept, the absence of pivotal technology, theunfit mechanism of the running channel and the laggard function of thegovernment, Chinese online game industry has dropped behind the othercountries and the market is abnormality, too, which has more latent danger tothe development of this industry. With regard to this actuality, this paper reviews the nature of online game,i.e. relative concepts, history of development, characteristic of itself and thereasons of its quickly developing in China. On the other hand, there has adetailed studying about the crisis that Chinese online game confronted and thereasons which lead to these dangers in this dissertation. In the same time,about the market situation and the government policies, the author bringsforward some proposals from macrocosm to microcosmic, which is aboutexploiture, running ability and distribution channel which is the centralinnovation of this paper. In the end the author advances the ecosystem chainproject for Chinese online game with the method of Industrial Ecology and putsforward some new ideas about what online game bring to the communicationindustry. The significance of this paper is that it is not only gives some relevantadvice to the development of Chinese online game industry but also presentsseveral new thinking about what online game bring to the communicationindustry as well as its value which is another innovation of this paper and thisset the pace in this aspect research. The author expects that this paper canarouse the research climax in this field in the future.