The Research On The Developing Strategy Of The Neijiang Baike Sci.&Tech. Co

The private capital high-tech enterprises have become the most active and rapid-developing part in the economical area of our country. Because of its flourish vitality and flexible mechanism, it has become an important part of socialism market economy gradually. But this type of enterprise also has something disadvantageous in many aspects. Neijiang Baike Sci.&Tech. Co, as a mini private capital software enterprise dealing in construction metal-structure, has its own advantages such as brand superiority. But it has went into a relative dangerous period after three years rapid development.This thesis objectively depicts the development, internal capacity and opportunity of the company by referring lots of references and research, carefully surveying the actuality, organization, work pattern and inside and outside of the company. It also uses life-cycle theory, Porter's Five Competitiveness Model, SWOT matrix and BOST matrix to study the organization, selling model, research ability, and so on. Then it provides the development strategy and 8 years goals, and directs way where the company should go.This thesis makes the project systematically, by using the method of finding and solving problems and featuring the innovation and newperspective. And it will guide the Nei jiang Baike Sci. &Tech. Co and many companies, which face to the same problems.