Market Marketing Study On New Century Business Park

With the big development of real estate for businesses, many developers have to realize similarly : competition in this realm is more and more sharp, marketing competition means is diversified, many developers try their best to attract customers, but it is more and more difficult for sales of real estate for businesses. All these situations show that real estate for businesses enters the sharp competition ages. Facing new market marketing environment, developers must make full use of market marketing tool of theory effectively , pay more attention demands of customers and develop market in view of demands of customers. Establishment and perfection of market marketing theory gets the substantial development, but practice level of marketing theory in industry of real estate for businesses is still waiting for to be improved.On the basis of the background of the present situation in the development of real estate for businesses, this paper analyzes the project of new century business park, which is located in the south of Chengdu. Through this case, we can research many problems of real estate for businesses during the course of market marketing. This paper puts forward the backgrounds of this paper introduces necessarity of market marketing of real estate for businesses, research scope, purpose and method of this paper in chapter 1. This paper inrtoduces characteristic, development situation of real estate for businesses in China and project analysis of new century business park in chapter 2. The method of market segmentation is applied to describe consumers of new century business park , market is targeted, market of new century business park is postioned in chapter 3. This paper emphasizes two pieces of strategyproduct strategy and price strategy in chapter 4 and 5. The fourth chaprer expoundsconcept of total product of real estate for businesses, use analysis of product and characteristic of new century business park. The method of dividing the list price is adopted to price the product and concrete practice methods of dividing the list priceare introduced in chapter 5. Above the market marketing strategy becomes focus of the whole project.This paper tries to carry on useful discussion and research in market marketing of real estate for businesses, and expects to summarize a correct and feasible frame of market marketing so as to help enterprises of real estate for businesses .At the same time, by way of concrete practice in market marketing, I put theory into practice to test it, combine theory and practice ,and sincerely hope that the discussion on the topic of market marketing of real estate for businesses is helpful to guide practice in a certain degree.