Research On Evaluation Of The Development Potential Of Industrial Enterprise

Development potential is the key factor that enterprise's life can be extended, and an indispensable condition of each successful enterprise. Evaluation to the enterprise's development potential correctly can instruct the government and investor how to carry on correct investment, and promote the development of business administration subject of our country; can point out the direction for enterprise's continual-development strategy, and offer the new thinking of pluralistic management. In the face of the current situation that the globalization of world economy makes external environmental conditions that enterprises of our country face become more changeful and more difficult to grasp, in the face of the current situation that continual-development-capacity of quite a lot of industrial enterprises is not very ideal, and development potential is waiting to excavate, in the face of the current situation that theory circle has not perfected the issue that how to analyze, evaluate and excavate development potential yet, it is a significance to research questions about the development potential of Chinese enterprises from enterprise's level, and appraise development potential correctly, so as to make any enterprise be able to see one' s own deficiency and exerts oneself to catch up with the first-class enterprise.Firstly, the paper defines and announces the intension of enterprise's development potential clearly and deeply. Enterprise's development potential is considered as the production capacity of potential value on the premise of maintaining continual-development of enterprise, which has characteristics, such as comprehensiveness, expectancy, etc.Secondly, from the existing dimensions of enterprise's development potential-resource, capacity, market, the paper analyses their influence one by one. The main indexes of the products and market include the increased prospect of the market, competition situation and growth potential of principal products. The main indexes of the resource and capacity include managerial resource and capacity, technical resource and capacity, financial resource and capacity, idea resource and capacity, innovation capacity, human resources and systematicresource and capacity. According to the aspects mentioned above, it sets up the index system of appraising development potential of industrial enterprises in an all-round way. In the course of designing this system, this paper reflects the idea that combination with long and short term indexes, statical and dynamical indexes, and single characteristic and multi-level index, and explains every index's computing technology, evaluation criterion and designing meaning systematically. In the following chapter, this paper expounds how to construct the fuzzy comprehensive evaluation model based on the analytic approach of the level and fuzzy evaluation assessment in view of the frame of index evaluation system of development potential. To the committed step of the model, this paper details the determination of the indexes weight, treatment of the indexes normalization, and consistency inspection, etc., which make the model has stronger practicability, so that enterprises pinpoint the problems, and solve the problem from every field in good time.Finally, the paper takes "Beiren" company as an example on the base of the achievement of the subject - the evaluation model on index system of enterprise's development potentiality, evaluates the development potentiality of this company in future, and points out the deficiency that enterprises exist diagnostically.