CSI Appraise In Real Estate Marketing Research

CSI—means Customer Satisfaction Index, CSI appraise is a very important mean of implementing the CS strategy in enterprises. We can know in time the customer' s needs and in guide of it alter the real estate development schedule if we implement the CS strategy and the CSI appraise method in living house development. And in the end enterprise can not only get its profit but setting a good image before customers as well, and the enterprise can grow up healthily.With the coming of Real Estate buyer' s market, customers become more and more mature, the competition between companies becomes more and more severe, what' s more, the government draw a more careful politics, all these changes demand the Real Estate companies concentrate on the customer needs and satisfaction .This article finds out some theoretic and practical questions in Real Estate marketing study. After studying the recent studies on Real Estate marketing study and prognostication, put out a systemic and integrated theory on Real Estate marketing study. Then analyses the application of Customer Satisfaction theory in Real Estate, and build an integrated CSI assessment Hierarchy Model. It is properly that the study will play an important role in future company' s development if someone can pay attention to it.