An Empirical Study On Critical Success Factors In B2C Markets

An Empirical Study on Critical Success Factors in B2C Markets-Customer behavior analysis of Internet Shopping Mall In Beijing and Shanghai Han, guk-sok Department of Business AdministrationGraduate SchoolUniversity of International Business And EconomicsThere are many study materials regarding B2C market and customer analysis. However, when it comes to "empirical study regarding customer recognition for on-line shopping mall, It is quite difficult to find. This study is designed based on Korean and other country on-line shopping mall research. This study does empirical research on critical success factors in China's B2C marketsResearch design and method is as followedChapter1 introduction of motivation, method and resultChapter 2 Analysis of paper which is Chinese Korean B2C market and customer characteristic Chapter 3 Model and hypothesis ConfidenceChapter 4 verification of research and hypothesisChapter 5 study result, findings, limitation and future study plan.Interview paper is designed for Beijing and Shanghai and the paper included three category. customer satisfaction, frequency, usefulness After interview analysis, the result is followed.On-line shopping mall success key point is low price and service quality.Convenience and company credibility system reliability is relatively not important.