A Study On Marketing Strategy Of Investoday Financial Information Ltd.

This paper is an application of marketing theory in the solution of the securites information suppliers. With China's entry and the fast development of securites market, there are more and more securites information suppliers, which play the very important role in the securites market and have become the important canditates. The conpetance among them is more and more intense, and the new service content and the way they supply are various. Meanwhile, the developments of IT and Internet have promoted the effective spread of the information, including secuties information, in the world, which provides a new implement for securities information suppliers.Marketing is a corporation propeller, which play the important role in promoting business development ability and exploiting market ability. It becomes a realistic study, which makes marketing play more important role for securities information suppliers with IT and network technology. According to this, this article adopts the mathod of connecting theory and practise, discusses e-marketing and database-marketing, beginning with marketing theory's researching development and applicating situation, buildes the marketing strategy for a security information supplier combinating its backgroud. This article provides theory basis and specific example for the securities information suppliers that are in their infancy and go-go in marketing strategy, and hold forth advise to which can be refered for those corporations who want to enter the securities information service field.