A Study On The Development Strategy Of Harbin Power Equipment Co. Ltd.

Come into the 21th century, with rapid progress of global economic integration, the hot market competition impose more influences than ever before. There are bring out unprecedented historic opportunities and severe practical challenges to Harbin Power Equipment Co. Ltd (HPEC). Based on the development tendency of the theory of enterprise strategy management and the theory of modern strategy management, this paper cautiously analyzed the market form of powerplant equipment industry in the future 10 years, systematically studied the direction of development of HPEC and put forward the HPEC development strategy.Chapter 1 illustrated the significance of such subject. Chapter 2 thoroughly and profoundly analyzed the market, economic structure of the industry, product structure. Chapter 3 presented a comprehensive description of the development and status of HPEC, objectively analyzed the integral operation mechanism and power of HPEC. Chapter 4 through the analyze of SWOT, focusing on the study of competitive power and its influence on enterprise strategy, preliminarily determined the objectives of development strategy. Based on the industrial and product nature of HPEC and the general requirement of HPEC to be stronger and more powerful, proposed the idea, objective and direction of development of HPEC during 2003~2010 and conducted cautious analysis. Based on the status of HPEC and the current environment, policy and market situation, aimed at the strategic objective set in Chapter 4, Chapter 5 constructed the specific policy of HPEC for implementation of the strategy. The specific measures for implementation of the strategy were proposed in relation to the five perspectives. The strategic measure was proposed based on the practical situation of HPEC with reference to the actual ideas of the management of HPEC, which comply with the future development of the enterprise and are workable.With the gradual establishment of China's socialist market economic system, the enterprises have been the principal parts of the market economy. The dramatic change of the external environment and the hot market competition impose more influences on enterprises than ever before. It is a practical and stringent subject how the state-owned large enterprises and groups come up with and select an effective strategy and hence survive and develop in the changing environment. The construction and implementation of the development strategy of HPEC through will surely provide a beneficial reference to other enterprises.