| This article is written in study of development strategy of Beijing Nokia MobileTelecommunications Company Limited. Beijing Nokia Mobile Telecommunications Company is a 50/50 joint venturebetween Nokia and Beijing Capitel Group and established in 1994.The company ismainly engaged in GSM/CDMA mobile phones manufacturing business. Sincecommenced operations in September 1995, it has provided millions of products toChina domestic and international market. The company got a lot of greatachievements and honors.This article summarizes the company's externalenvironment and internal status. Also makes the SWOT detailed analysis. Thecompetition in China mobile phone market is more and more serious. In order toremain a continuable development in the future, the company must have its ownsuitable strategy. The strategic frame mainly consists of cost decreasing strategy,products diversity strategy, maintain and develop core competencies. Emphasis hasbeen given on how to ensure the effective execution of these strategies, which includeexecutive scheme on enterprise brand, product quality management, large- scalecustomization production, after-sales service management, corporate cultureconstruction, human resources development and etc. |
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