| Beijing Goldeneye Technology Co., Ltd. is a high-tech company located in Zhongguancun, Beijing. It is engaged in developing and providing video surveillance products as well as providing solutions and services. Goldeneye, set up in 1997, is facing on how to gain a further development.Due to the development of Chinese economy, the improvement of IT technology and the growth of security needs, the video surveillance market grew up dramatically in a very few years. As a result, lots of competitors entered in, and the market environment became more seriously.This paper studied carefully on the company's inner and outer environment, and made a suitable development strategy for Beijing Goldeneye Technology Co., Ltd.This paper points out that Goldeneye should insist on its market location, and aim to be the No.1 company in the video surveillance industry.Furthermore, this paper gives more suggestions of how to execute the strategy. For example, build a more strong brand, improve after-sale services, enlarge the product line, optimize the management of supply chain, strengthen the development of HR resources, improve financing ability, and so on. |
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