Set-up Design Planning Document Of Emei Aquatic Co.Ltd

With the improvement of people' s living standard, people' s requirement for aquaculture is improving. The green-healthy aquaculture with high nutrition and no harm is the first choice for people. This is also good for rapid development of famous, special, high-quality and new aquaculture of the aquatic products . The aquaculture companies which set up and develop modern culture technology is the basis for this consuming trend. On the basis of market research, Emei aquatic Co. Ltd. has made marketing analysis for aquaculture and make full use of their own advantages, found a developing chance and new investing project -breed .culture and sale Fish in Cooling Water.The main content for this research is the design of set-up project from the main function. When we design this project, we consider products and service, analysis of marketing, strategies of company, organizational structure and human resource management in order to attract investors. Meanwhile, it has directing function for customers, providers and set-up teams. Also, the research of the strategic thinking for this set-up project is the aim that the company will be famous enterprise in the west in near 5 years and become the No. 1 famous brand in the west within 10 years. On the full analysis of marketing and competitive condition, the company made a famous brand strategy, whichis centered by organizational management, production management, quality management etc. During the implement of the project, we paid more attention to the various kinds of risk and made assessment of project by risk analysis, investment evaluation, feasibility analysis and different financial indicator analysis etc.The main advantage in this paper is : (1) made the set-up project plan, famous brand strategy thinking for development: build better famous brand with the first class product, quality, and service. (2) In the quality control, we used the new quality controlling method HACCP.We believe that the implement of this project will bring not only the good economic profit, but also good social benefits and ecological benefits.