Study On The Diversification Development Strategy Of Changqing Petroleum Exploration Bureau

This paper expounds the primary conclusion of diversification strategy, on the basis of assaying and summarizing the theory and the experience of diversification strategy. The conclusion of diversification strategy is that specialty and diversification also are development strategy of corporation, the condition of diversification strategy is specialty of central estate, possession of surplus resource, scientific corporation management and a big market; The pattern of diversification strategy must select the relevance and limited diversification strategy on the basis of core ability.Subsequently, the paper selects Changing Petroleum Exploration Bureau as a sample. Assaying the actuality of diversification business, this paper designates the problem of diversification business. Then, It points out the principally opportunity, threat, superiority and inferiority on the basis of assaying external and internal environment. It concludes the strategy choice of diversification business. Assaying the core ability of corporation, It evaluates every operation of Changing Bureau.This paper designates the solution of diversification strategy ofChangqing Bureau, pointing out the strategy task, development direction, strategy thinking, strategy goal, strategy principle, development pattern and the development solution of estates. It expounds countermeasure of strategy solution integrating the corporation actuality. The countermeasure is stocked reform, innovating the management and business mechanism, establishing scientific corporation govern structure, integrating the stocked reform and structure adjust, achieving the adjust of estate, share and organization structure; It requests that strengthening corporation management and elevating estate competition power.The conclusion of diversification strategy of this paper can conduct the corporation business. Changqing Bureau delegates the big country-owner resource corporation. Its strategy solution and countermeasure can conduct diversification business of others corporation, especially the country-owner resource corporation.