The Development And Novation Of Internet Banking In Macau--The Analysis Of Bank Of China Macau Branch As Example

The Internet techniques are changing our lifestyle and work style. It is unavoidably an inevitable tendency for banking industry to develop Internet Banking through the adoption of Internet, or else, they will loose their competing powers or even, the capacity to exist. Facing this information technology challenge, how would the banking industry grab an opportunity in this trend of conversion of electronic messages, to face the challenges, and exerting their efforts in developing Internet Banking business? How to constitute a Internet Banking? What will the situation and model of developing be? What existing problems are there? How to solve them?This essay is based on the developing theories and the structure of a Internet Banking, combining analysis of the practical examples of Bank of China, Macau Branch, including the constitution of a Internet Banking, its developing strategies and the possibility of adopting relevant facilities, etc.. Thus stressing the specific constitution structure of a Macau Internet Banking, revealing the possibility of developing a Internet Bank in the Macau banking industry, indicating that "centering on the direction of customers" is the strategy in the development of the Internet Banking in Macau. It is also stated in the contents the analysis of the effects the development of Internet Banking in Macau, why is it still not so noticeable taking into consideration of both the external and internal factors. Bringing up the ideas that the banking industry if Macau shall adopt the techniques to advance gradually in proper sequence, to go from the easy to the difficult and complicated, the target of market shall expand from home, then gradually outwards, but not in an over extreme manner. Furthermore, it also contains personal understanding and comments in respect to the worldwide problem of risks and the room for developing Internet Banking in Macau.The characteristics of this essay is based on the Internet Banking theories, analysis, conferring the developing tendency of Internet banking and countermeasures of problems, through the practical examples of Bank of China, Macau Branch, to demonstrate the establishment proposal and management methods of Internet Banking systems by tying-up the theories with reality.