Analysis Of The Development Prospects Of Internet Banking In Macau

Most of the banks in Macau run their business with traditional ways. Although introducing the ATM (Automatic Teller Machine) and Tele-banking services drive the banking industry to digitalization, nevertheless banks are still emphasized on reducing expenditure and decreasing the cost and so the new technology could not broaden sources of income. The Internet banking business is not merely increasing income, but decreasing expenditure as well. Comparing with the traditional banking business, it is obvious that there is a competitive advantage existed in the Internet banking. This paper details in approaching the possibilities and the strategies in terms of developing the Internet banking in Macau. Chapter One investigates the influences of the banking industry in terms of time and space constraint. From the point of view of physical value chain theory and the virtual value theory to approach and analysis of the Internet development impels to arise the Internet Banking. Chapter Two introduces the development stages, problems of Internet banking, such as security, technology, monitoring, and in addition, the developing situations of Internet banking in America and Hong Kong. Chapter Three introduces the historical stages of Macau banking industry development. Through analyzing the status and the difficulties of banking industry in Macau, it is going to bring the urgency of the development of Internet banking. In Chapter Four, it will introduce the current situations that Macau banking industry possesses in developing the Internet banking and the difficulties confronting at present time, such as security, technology, monitoring and customer sources. The Last Chapter emphasizes on setting up five stages to develop the Internet Banking in Macau, and analyzing the difficulties discussed in the previous chapter, raising up the solution against the development of Internet banking in Macau, such as increasing the capacity of security, improving the monitoring system, development the new customer sources and focusing on future profits...