| Power industry has been into a new development by stages on adjustment of construction, optimization of resources and raise of benefit. It was changed that the status of electric power communication in the process of electric power system reform. It is from service only for electric power system turning to service for running and controlling the power net, market management and realizing modernizing management. Also it studies the reform of electric power communication that is going to the market and becomes quickly a new economic increase point of power industry by carrying out diversified development strategy and going into high growing information service territory.The paper discusses the theory about business strategy management and analyses the environment of enterprise. According to development trend of electric power information and communication, the paper puts forwards the conception on the strategy of Hubei Electric Power Information and Communication Company under the electric power system reform and power market reform.By analyzing the development direction of electric power communication and environment of Hubei Electric Power Information and Communication Company, the paper points out the chance and challenge of electric power information and communication in market economy. The paper clears the mission and strategy aim of company and put forwards the conception on the strategy of Hubei Electric Power Information and Communication Company. By analyzing the competitive opponents, the paper studied the competitive strategy. By presenting the main factors that affect Hubei electric power communication going to market, the paper brings up the way to deal with strategy of company. It is that:(1) Setting up a new electric power communication enterprise according modernizing enterprise system; (2)Forming the competitive superiorities by reconstructing the price chain of enterprise; (3)Constructing the competitive force of enterprise by improving business management lever of communication network; (4) Setting up and developing advanced enterprise culture; (5) Attaching importance to building up a talent team for opening up market by impelling system. So it can strengthen the competitive superiorities of enterprise, raise business achievements and promote the price of enterprise. |