The Behavior Research Of Local Government In Coures Of Improving The Name Brand Strategy

The economy strength of one country or one area depends on the corporations, and the strength of one corporation depends on the life of the Name brand. Name brand has become the symbol of the development degree. If developing the economy, the Name brand Strategy must be carried into execution. The situation of our country decides that it is not enough to only depend on the Central Government and the corporations themselves. It needs the support of the Local Government. Therefore, how the Local Government improves the Strategy of Name brand will become the important step.At the basic of the analysis to the Name brand, the Strategy of Name brand, and the foreign theories, I analyze the practice of Zhejiang Province Government and the representative city Governments, such as Hangzhou city, Wenzhou city and Yiwu city. With the positive and negative examples, I bring out the convictive measures in detail, which provide good experiences to other Local Governments. These measures are about the core of the theory of "New Public Management" , which is the service role of the Government, the balance and efficiency policy, the management system of the public interest, and so on.The Name brand Strategy is the strategy design and the principle about Economy and Culture. With the long-term sight, it should be combined with the adjustment of economic structure, the improvement of local competition and the enlargement of the share. The Local Government and the local corporations have the win-win relations. The Local Government is changing its own function when improving the Name brand Strategy. Therefore, Local Government improving the Name brand Strategy is only one kind of the means, not the purpose. The purpose is to develop the economy of the whole country.We can forecast, in the near future, there will be more corporations with more competitiveness, more flourishing local and the National Power.