Adaptive Custom Relationship Management

The condition in which enterprises operate has become more and more uncertain. To be adapted to the uncertainty, enterprises should change their pattern of management. Adaptive Custom Relationship Management is one of the preferable choices.The content of the Adaptive Custom Relationship Management is to apprehend the changes of custom demands, to enhance the adaptive ability of enterprises and to gain the bonus through custom satisfaction. Compared with the traditional Custom Relationship Management, the Adaptive Custom Relationship Management has its own characters. These characters should be paid much attention to when we design the system of the Adaptive Custom Relationship Management in enterprises. Basing on the conception of the Adaptive Custom Relationship Management, some reform should be made in enterprises, such as redesigning the business process, changing the organization structure, improving the human resource management and rearranging the enterprise culture.The Adaptive Custom Relationship Management is thoroughly a new concept, and it needs much modification and improvement. The author truly hopes the thesis can be helpful to the development of this new theory.