Research On The Adaptive Strategy Dealing With Uncertainty In Hi-tech Enterprises

The Adaptive Enterprise Management is the novel and popular management dealing with uncertainty in the information times and knowledge society. Since the technological and market circumstances are in constant change, meanwhile the prospects are obscure, it is necessary for enterprises, especially for hi-tech ones to acknowledge how to resolve the uncertainty, plot their adaptive strategies and erect their core competence. The paper claims that the only way to react the uncertainty is to adapt to the circumstances. Therefore a series of methods different from tradition are given for hi-tech enterprises to deal with technological and market uncertainty. The paper also applies the theory of Adaptive Enterprise Management to the exploratory research into hi-tech enterprises strategy dealing with uncertainty, and to the analysis on the necessary substitution of Sense-Respond mode for Product-Sale one under uncertain circumstances. Meanwhile a series of novel ideas are applied to the R&D management, such as Real Options evaluating the R&D project, searching substitute technology and dynamic technological alliances. In conclusion, the paper studies one case to fulfill the theory and its practice.