Marketing Investgation And Research Report About Health Food Of Ajusting Blood Pressure & Blood Sugar

Chuangxing health food is newly developed by Sichuan Grain and Oil (Group)Co. Ltd., which has remarkable function of adjusting blood pressure and blood sugar, as well as no harmful side effects. In order to know the marketing potentiality, objective market, objective consumers, competitors of this kind of health food,and to provide the necessary division materials and support data for Chuangxing health food entering market, the company asks a investigation institution to make a market investigation. Being the person in charge of this investigation of the company, I take part in the whole investigation, including plan designing, carrying out and results analysis. This paper deepens and summarizes the results of the investigation, first uses qualitative and quantitative analysis methods to analyze health food market of adjusting blood pressure and blood sugar, including industry development trend, objective market, and calculates the objective marketing volume in objective area. As the same time, it researches the psychology and behavior of the objective consumers, and the operating and marketing station of the competitors'. Then the paper draws the conclusion of if this kind of heath food has marketing potentiality and provides the basis for feasibility of Chuangxing health food entering market. This paper also makes SWOT analysis for Chuangxing project and raises some points that the company should notice during working out the long-term development strategy of Chuangxing project.In the end, this paper gives some marketing suggestions about Chuangxing health food project, such as, price tactics, suggestions about product line, package, advertisement and media choosing, market channels and sales promotion etc. The results of this paper are valuable for the policy-makers of the company as well as enterprises who want to enter heath food industry of adjusting blood pressure and blood sugar.