| Founded in October,1954, Xinjiang Production & Construction (Group) Co.(hereinafter referred to as XPCG) is an important component part of Xinjiang Uygur Autonomous Region. XPCG is an intergrated group directedly under the State Council and its national economy and development program is listed separatedly in the state plan and so XPCG has all the economic administrative rights enjoyed by the cities listed separatedly in the state plan.XPCG's cotton textile industry plays an important role in its economy development for many years. Since the nine-fifth plan, XPCG's cotton textile industry was regarded as one of its four pillar of its industry. Now it is widely regarded as one of the most potential industry of XPCG by experts and government.First of all, the article probes the theories of industry developments, analyzes the cotton textile industry's development history, current situation and characteristic of domestic and overseas. Then, from the reality, it analyzes the present situation, the development possibilities, advantages and existing problems of XPCG's cotton textile industry. Although XPCG is richly endowed by nature and has comparable better social resources, XPCG also has many disadvantages, such as the system of ownership is not suitable, the management systems and operating mechanisms is not dynamic, the enterprises' scale is not reasonable, the profits is not good and so on. After that, we use Porter's region industry competitive power (diamond) model to analyze XPCG's cotton textile industry, and then put forward two kinds of development strategies. Chapter Five has proposed cotton textile industry's strategy orientation of XPCG, including the guiding ideology, of market, products and technologies. In last chapter, the article discusses the strategic execution, the balanced scored-card and corresponding measurement. |
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