China's Investor Relationship Management Of Fund Companies

Research about investor relationship management is mainly focused on the listed companies, and seldom related with fund companies. This paper is about the performance, effects and ranking of investor relationship management in China' s fund companies.With the introduction of concept and effects of IRM, The paper introduces IRM of foreign fund companies, and the association they have for the improvement of IRM. In the third chapter, the paper has an overview of domestic fund companies and current ranking system for fund, and then point out the necessity of IRM ranking. With systematic indices and ranking standards, the paper analyzes IRM of three fund companies with the model of AHP. In the end, paper presents some feasible suggestions to the domestic fund companies according to the ranking results.