The Analyse Of Marketing Model Of Wina Company

The competition of cosmetics market is one of the most fierce consumption market in China. From the worldwide range, the existing marketing network still could not surmount the traditional marketing format.Marketing network is the path from producer to consumer. Whether the path is smoothly or not would influence the development of the enterprise directly. So, to Wina, if the marketing network is perfect would be an important thing.As an non-experienced and young corporation, Wina always concentrate on how to create a difference cosmetics marketing network, and fight the competitors effectively on a hi her starting point, and initiate a much openly market space.The article discusses from four aspects, introduce the existing marketing network in domestics and abroad. And introduced the present competitive advantage and disadvantage and the grim outside circumstance of Wina Corporation.Based on the analysis of marketing opportunity and consumer behavior offers B.L.M brand positioning integration under the new market environment. In the fourth part introduce the existing marketing network of the young Corporations, as the core part, raise the new concept of personalized service center. With the practical situation, make an innovatory design of marketing network for Wina.The article used a lot of new marketing principles, such as Internet Marketing, Franchise, etc,and used some basical marketing method ,like SWOT Analysis. Under the product characteristics and Wina conditions, the writer raised more competitive scheme on the basis of the existing marketing network.