Analysis And Adjustment Of BM Company's Business Mode

Decorate material industry in Sichuan has achieved a lot in the past 2 decades. Decorate material market are more than 20 now, and the competition in this market is very intense. Of all the decorate material market, most of them adopt stall business mode. From the direction of retail industry business mode, Chinese retailing industry has entered an era highlighted by adjustment in its business mode. It is becoming clearer that the chain business is going to take the leading role in the market. In addition, the business mode of the retail industry is shifting from the traditional department stores to the chain supermarkets. As a result, large-scale chain enterprises are booming in recent years.Also.The decorate material market must adjustment in its business mode.Along with China's decorate material industry is facing challenges after our nation's entry into the World Trade Organization.Then, how can the old decorate material market become stronger and stronger in tide of market economy? Everyone has different ideas. This thesis will explain the problem from the angle of marketing, and it also gives a case of Bomei decoration company. The essay is also based on analyzing situation of Sichuan and China's decorate material industry market in detail and China's business mode of retail industry.Firstly, the paper analyzed the situation of Sichuan and China's decorate material industry, the influence after China entering WTO, and introducing Bomei decoration company.Secondly, the thesis put great emphasis on analyzing theory of business mode and China's retail business mode, This analyse indicate that adjusting business mode is a right direction of Bomei decoration company.Thirdly, According to this, we analyzed business mode of Bomei decoration company and markeing circumstance,formulated business mode adjustment mix project.Finally, the thesis introduced the effect of carrying out the strategy in Bomei decoration company.