| Experience economy has already come to us. Tourists are also going in for the experience feelings when they go out for travel. To meet the development of tourist industry and the consumption demand change of the tourists, the tourism enterprises should supply the experience-oriented tourist products. Although tourism experience products came out not long ago, it would be the new bright spot of tourism-consumption and the increasingly new point of tourism economy in the short future. In the course of developing and marketing, it is important for tourism enterprises to consider the factors that affect experience utility and how to maximize experience utility, for it will directly concern the achievement and development of the tourist enterprise for a long time. Thus it is in urgent need of relevant theories.This thesis has three research approaches, namely normative analysis, on-site investigation and statistical software analysis. The research process of this thesis is divided into three stages. The first stage is to design questionnaire. The author works out the questionnaire through collecting the second-hand materials and interviewing with other peoples working in travel agency ortourism bureau. The second stage is to gather data and information. The author goes to two scenic spots, and gathers 152 valid copies through on-the-spot survey. The third stage is to analyze data. The author analyzes the data and studies the relevant connections among them by SPSS statistical software.The result of study as follows: Attendants of tourist enterprises, attributes of tourism experience products, tourist individual psychological characteristics and knowledge ability are the main factors that influence experience utility. Destination residents, travel companion, integrated environment atmosphere of experience are the secondary factors. And the cost of tourists has nothing to do with experience utility. |
