The Research Of Inner Mongolia's Wind Power Marketing

This paper analyzes the marketing environment and current regulations faced by the wind farms in Inner Mongolia. By utilizing Marketing theories, a complete set of wind power Marketing strategy including production, pricing, promotion and political power influences has been put forward in this paper after a brief analysis of the wind power market segmentation and target market. This paper also adopts technology economy measures to study the feasibility of the wind power pricing strategies and to define some key factors' influences on the wind power costs both in quantity and in quality. In addition, after analyzing marketing efficiency, an appropriate performance model on green power pool is also suggested on the basis of our practical power pool and the advanced management systems from foreign countries.